About the Site

It may not be New York, Los Angeles, Paris or London, but San Francisco has equally inspirational stylistas roaming its boroughs. You just need a discerning eye and the willingness to dig deep enough. That's what theFashionphiles, AKA Melody and Chi, are here to do — to stalk San Francisco's most stylish street walkers. In this quaint city, you aren't just another trendy fashion lover. You have the chance to create trends, prolong them, and kill them. Don't believe us? We'll prove it to you.